Jimmy Kimmel Launches 4/20 Hulu Series With High Times Documentary

Jimmy Kimmel is bringing cannabis culture to mainstream streaming with a new Hulu series launching for 4/20 that features a documentary short on High Times magazine alongside films celebrating stoner cinema and marijuana artistry.

The late-night host's package includes documentaries on the Harold & Kumar franchise, glass pipe artistry, and the 1987 cult film Ganjasaurus Rex—a low-budget monster movie that's become a stoner legend. The High Times documentary marks one of the first major streaming platform features on the 50-year-old publication that helped define cannabis media.

Hulu's move reflects how cannabis content has shifted from niche programming to mainstream entertainment as legalization expands. The streaming service joins Netflix, HBO Max, and Amazon Prime in investing in marijuana-focused content—a market that's grown as 24 states have legalized adult-use cannabis and cultural stigma has declined.

The High Times Angle

The High Times documentary arrives as the iconic magazine navigates a challenging period. After a failed SPAC merger and leadership changes, the publication has refocused on its media roots while competing with digital-native cannabis outlets. Being featured in a Kimmel-produced series gives the brand visibility with audiences who may not regularly read cannabis media.

Kimmel's involvement lends mainstream credibility to cannabis storytelling. The ABC late-night host has occasionally referenced marijuana on his show but hasn't previously produced dedicated cannabis content. His production company's decision to create a 4/20 series signals that cannabis culture has become safe for family-friendly entertainment brands.

Streaming's Cannabis Play

Streaming platforms have increasingly bet on cannabis content as they compete for subscribers. Netflix's "Cooking with Cannabis" and "Grass is Greener" documentary, along with HBO's "High Maintenance," demonstrated audience appetite for marijuana programming beyond stoner comedies.

The Harold & Kumar documentary in Kimmel's package revisits a franchise that helped normalize cannabis use in mainstream comedy. The 2004 original "Harold & Kumar Go to White Castle" and its sequels portrayed marijuana users as everyday people rather than stereotypes—a shift that mirrored changing public attitudes.

The glass art documentary taps into the cannabis accessories market, which has evolved from head shop pipes to high-end functional art. Some glass artists now command five-figure prices for elaborate water pipes, creating a collectibles market that parallels fine art.

What's Next

Hulu hasn't announced an exact release date beyond "4/20," the April 20 unofficial cannabis holiday that's become a major sales event for the legal marijuana industry. Last year's 4/20 generated an estimated $140 million in legal cannabis sales across the U.S., according to analytics firm Headset.

The series arrives as Hollywood recalibrates its approach to cannabis content. While stoner comedies remain popular, documentaries exploring cannabis business, policy, and culture have found audiences seeking substance alongside entertainment. Kimmel's package appears designed to balance both—honoring cannabis culture's quirky history while giving airtime to its more serious elements like High Times' journalism legacy.

Whether the series attracts viewers beyond cannabis enthusiasts will test how far marijuana content has penetrated mainstream entertainment. Kimmel's brand recognition could draw curious audiences who wouldn't typically seek out cannabis programming, potentially expanding the market for similar content.

This article is based on original reporting by hightimes.com.