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7 articles tagged with "marketing"

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MSO Exec: Cannabis Industry Wasted Billions on Marketing StrategyBusiness

MSO Exec: Cannabis Industry Wasted Billions on Marketing Strategy

An MSO executive argues the cannabis industry wasted a decade funding traditional marketing when it should have focused on converting existing consumers from illicit to legal channels.

May 23, 2026
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Culture

Scary Movie Reboot Targets Cannabis Consumers With PAX Collab

The Wayans brothers' Scary Movie reboot is targeting cannabis consumers with a PAX vaporizer collaboration and stoner-focused marketing campaign including bong props and water pipe-themed merchandise.

May 22, 2026
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Oscar Nominees Get $350K Gift Bags With Premium Cannabis ProductsCulture

Oscar Nominees Get $350K Gift Bags With Premium Cannabis Products

Oscar nominees received $350,000 gift bags featuring premium cannabis products alongside luxury trips and cosmetic procedures, marking another milestone in marijuana's entry into elite consumer markets.

Mar 17, 2026
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Cannabis Consumption Patterns Shift Toward Wellness Over ProductivityCulture

Cannabis Consumption Patterns Shift Toward Wellness Over Productivity

Cannabis consumers increasingly seek products for intentional slowness rather than productivity enhancement, reflecting broader cultural fatigue with hustle culture and potentially reshaping industry marketing strategies.

Feb 22, 2026
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Cannabis Industry Pushes Back on Productivity Culture NarrativeCulture

Cannabis Industry Pushes Back on Productivity Culture Narrative

As cannabis brands emphasize wellness and productivity, advocates push back on messaging that requires consumers to justify recreational use through medical or functional benefits.

Jan 26, 2026
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Cannabis Content Creator Builds Million-Follower Empire on 'Magic Broccoli'Culture

Cannabis Content Creator Builds Million-Follower Empire on 'Magic Broccoli'

Cannabis creator Weedy Won K has built a million-follower audience using coded language and parody to navigate social platform censorship while educating consumers.

Jan 25, 2026
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HYTN Engages New Marketing Partner to Boost BrandBusiness

HYTN Engages New Marketing Partner to Boost Brand

HYTN Innovations partners with MCS Market Communications to enhance its presence in the expanding cannabis market.

Jan 11, 2026
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