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Cannabis Consumers Shift Focus From THC Potency to Product QualityBusiness

Cannabis Consumers Shift Focus From THC Potency to Product Quality

New Harris Poll data shows cannabis consumers increasingly prioritize product quality and safety over THC potency, challenging the industry's traditional focus on high cannabinoid percentages.

Apr 10, 2026
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New York Cannabis Cup Crowns Quality Leaders in State's MarketCulture

New York Cannabis Cup Crowns Quality Leaders in State's Market

New York's Cannabis Cup recognized top operators across flower, vapes, edibles, and beverages, highlighting quality leaders in the state's developing legal market.

Feb 18, 2026
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Industry Pushes Back on THC Stigma as Wellness Debate ShiftsCulture

Industry Pushes Back on THC Stigma as Wellness Debate Shifts

Cannabis industry experts challenge the wellness sector's focus on THC content, arguing that cultivation methods and growing practices deserve more attention than cannabinoid percentages.

Feb 16, 2026
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